What is this? A roll-on antiperspirant for the underarms. The scent is called Petroli-Saappi (roughly, Petrol Boot), and the bottle holds 75 ml. Instructions are short: apply to underarms, avoid eyes and other people. Do not insert into any orifice.
Where does the scent come from? In 1983 the future doctor was nine years old. His father did not buy a Saab and spent the money on a Ford Escort instead. Keijo's father next door had a brand-new Saab 99 Petro, which young Rajaniemi watched from his bedroom window with quiet longing and growing bitterness. The scent is not fresh and not modern. It is the aroma of ambitious middle-class life.
Who made it? Doctor of Administrative Sciences Rajaniemi, developer of Valco's legendary lavender-scented earwax.
For whom? For those who remember the time before mindfulness.
Ordering. Delivery is free.
